The rise of social media and the emphasis placed on sharing and giving has led me to ponder the thought of opt-in boxes becoming obsolete in the not so distant future. Over the past few years the emphasis has been placed on building your list. I can’t tell you how many times I have been asked, “What’s the size of your list?” Having a list of subscribers is definitely nice and has proven to be very profitable for my business. It’s great to be able to send out an email and watch the sales pour in.

If building a list has been profitable why the heck would I want to see opt-in boxes become obsolete?

Let’s first take a look at how I have built my list. It’s basically been

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