Anyone can do a product review and give their endorsement for any particular program on the market. But not everyone has what it takes to create an effective testimonial that captures the emotions of the viewer and entertain them long enough where that actually hear how the product impacted your life.

Here are two examples of testimonials or product reviews that I’ve used to both entertain the viewer and get my message across that I’ve actually used the program and how it’s impacted my life.

Testimonial For Blog i360

Learn More About Blog i360

Testimonial For Stephen Pierce’s DTAlpha

Product reviews have proven to be a great source of traffic for my blogs. Believe it or not, people actually type in the name of product in the search engines. It pays to capitalize on the searches from these people. Why?

These people are most likely buyers. They’re not looking for a general term or free information. They are looking for a specific product.

For example, if someone types in the words “fat loss” into the Google search bar, chances are they are just curious as to what’s out there, and they are probably looking for any free information that they can find to help them out.

But, if they type in “Unstoppable Fat Loss”, which is the name of one of my fat loss products, it means they were actually searching for more info on the product itself. Even if they are not in buying mode at that time, at least they are not looking for free info.

This is why I love getting ranked high in the search engines for the product titles that I recommend. When they see the title on the search page “100% honest review of product X” it catches their attention even more than the title of the actual product on it’s own.

When I am about to buy something I look for some feedback about the product. If it’s an expensive purchase I may even look into Consumer Reports to see what they have to say.

You know that if you go directly to the product page you are going to get the pitch from the product owner. But I want to hear from the product users. So the first place I look is product reviews.

For many of the products that I promote threw reviews, I actually have more than one link on the first page of Google for that product title. You’ll see my blog post review, my YouTube video review, my Squidoo lens review, and probably even a review that I posted in a forum or Ning community.

The chances of the viewer to click on my links is pretty darn high and that’s what you want.

So…

After watching my two video testimonials, what is it that you are going to do in order to make your product reviews even more effective?

I’d love to hear from you. Share your thoughts and comments below.

To your success in health and wealth,

Scott Tousignant

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